Featured
Spring in the Square
Seasonal activation
Fresh programming, city energy, and signature moments that make the district feel alive.
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San Francisco's Iconic District
Union Square, Reintroduced.
World-class shopping, standout dining, cultural moments, and city energy — all in one beautifully connected district.
Find your way through Union Square
Whether you're planning a visit, exploring the district, or looking for Alliance information, start with the path that fits you.
For Visitors
Plan a memorable day in the city
Discover what to do, where to stay, where to dine, and what's happening right now.
Start Exploring
For Businesses
See the district where commerce meets culture
Browse businesses, explore the neighborhood mix, and understand what makes Union Square a premier destination.
Discover the Directory
For Residents + Workers
Stay connected to what's happening nearby
Track events, openings, district updates, and the experiences shaping Union Square day to day.
See What's Happening
What's happening now
From seasonal activations and public art to dining moments and neighborhood programming, there is always something unfolding in Union Square.
This Weekend
Friday Night in Union Square
Dining + music + evening energy
An elevated way to experience the neighborhood after hours.
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Family Friendly
Weekend in Bloom
Public programming
A colorful, easy-entry event experience for locals and visitors alike.
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Culture
Art, Music, and Street-Level Discovery
Ongoing district programming
The kind of programming that turns a visit into a memorable city experience.
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Discover the businesses that define the district
Browse fashion, dining, hotels, beauty, culture, and services across one of San Francisco's most recognized destinations.
Fashion
Luxury retail and iconic labels
From global names to standout storefronts, Union Square remains one of the city's most recognized shopping destinations.
Dining
Restaurants worth making time for
From quick bites to polished dining experiences, the district brings together energy, flavor, and convenience.
Stay
Hotels at the center of the city
Stay steps away from shopping, cultural landmarks, and the neighborhood's most walkable experiences.
Culture
Art, performance, and city character
Union Square is more than retail — it is also a place to gather, discover, and experience San Francisco.
Experience Union Square your way
Shop, dine, stay, and explore through a district that brings together luxury, culture, and city life.
Shop the district
Discover global brands, flagship storefronts, and the energy of one of San Francisco's most iconic retail destinations.
Explore
Dine beautifully
From quick stops to evening reservations, find restaurants and bars that fit every kind of city plan.
Explore
Explore art and culture
Public spaces, seasonal moments, and local experiences give the district its depth and character.
Explore
Stay in the center of it all
Choose a hotel that puts shopping, culture, and convenience within walking distance.
Explore
About the Organization
Behind the experience is Union Square Alliance
Union Square Alliance helps shape the district through place stewardship, public realm improvements, events, economic development, and stakeholder support. The result is a cleaner, safer, more vibrant Union Square for everyone who lives, works, visits, and invests here.
District stewardship that supports a welcoming public experience
Events and programming that bring energy to the neighborhood
Ongoing initiatives that strengthen the district's future
Serving the district through advocacy, operations, programming, and long-term vision.
Stay in the know
Get updates on events, openings, district news, and what's happening in Union Square.
Occasional updates. No clutter.
Your next San Francisco experience starts here
Explore what's happening, discover where to go, and experience Union Square through a homepage built for clarity, culture, and momentum.